Rebranding TWW
While I had the spark to document my Sikkim trip through words, photos and videos, TWW was nowhere in my mind. The first hand appreciation I received for the effort I put in fueled me to write more.
In a random plan to embark a road trip across India as ideated by my boss, I thought of giving it a name and that’s how The Indian Ways came into being. I then went on to register a domain and designed a logo. I did a trip to Munnar as well as Hampi and shared travelogues, photos and video under the same name. But I felt a sort of limitation in the whole concept and I questioned myself – What if I travel abroad? Where and how do I share them? Won’t a platform with a regional touch limit me? Upon an introspection, I changed the core term of the brand name – from Indian to World. Thus, The World Ways came into existence.
As you’ve read in the About section, TWW was initially started with a passion towards traveling, but later turned into a platform where one can help passionate travelers across the world choose their next destination by sharing travel notes.
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More than a year had passed since the website launch and to be honest, TWW is only gaining momentum in a sphere where hundreds of travelogues are shared daily. The growth is slow, but it’s steady and I’m glad to have it to be so.
Due to financial limitations and since I don’t earn anything from this travel blog, I had to design a Logo as well as other design/promotional materials all by myself. An year hasn’t changed things in terms of monetary benefits, but I think it’s time to grow a tad bigger.
So yeah, The World Ways gets a rebranding!
Feel free to let me know your feedback.
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I’m really thankful to those who read my travel notes, appreciated as well as criticized. It’s considerably less in number, but it sure means a lot to me because without those remarks, I won’t be taking this step ahead.
Break chains. Set forth.